Amazon Cloud Services AWS has just upgraded its image recognition software. Now, this software can identify celebrities from all walks of life around the world, including Amazon founder and CEO Jeff Bezos or actor Jennifer Lawrence or Internet Movie Database listed in any actor.
Image recognition technology belongs to the category of artificial intelligence, it can identify the image of people or things. This is also Microsoft, Google, Facebook and Amazon fierce competition in the important battlefield.
This newly updated software is Amazon's Rekognition software, which was first introduced in the fall of 2016. It now recognizes celebrities from all walks of life all over the world, including politicians, athletes, actors, business and media leaders.
Developers can use Rekognition software to add image recognition technology to their own development of the software. The initial version of the software can only determine whether the photo is the face of people, to determine the gender of the photo, and whether they wear glasses, smile, etc., but it can not tell you who photos are. Now, Amazon's software is a step forward, it can identify the identity of the photos in the celebrity.
Developers can also use the Rekognition software to analyze their own photo files and index them to develop photo search tools.
In theory, the image recognition technology can also be applied to the interactive retail display. It can identify the display near the station is male or female, which accordingly adjust the sales advertising. However, with the continuous optimization of this technology, its application prospects will become more extensive. For example, Facebook is now able to identify people in the photo, even if they are not marked with names.
Companies that offer smart avatar recognition technology can apply it to sales, marketing, and security work and make money from it. However, some people worry that such software is too smart, but no good for us. They think it is a violation, not progress.