Developers believe this marks a major shift in Apple's advertising interception policy.
According to foreign media macrumors, Apple appears to be cracking down on some VPN-based ad-blocking software designed to intercept ads in third-party applications.
iOS developer Tomasz Koperski is future Mind's chief technical officer, and the company has launched the three ad interception applications of Adblock, Weblock and Admosphere. When Koperski submitted an update of the VPN-based ad-blocking application, it was rejected by the Apple App Store Review Group (Adblock).
Apple is attacking the application of ad interception based on VPN
In an appeal to the App Store Review board, Koperski was told that Apple would no longer allow VPN-based ads to intercept apps from the App Store and would not accept updates to existing applications.
According to Apple, the future Mind Company's Adblock application violates part 4.2 of the App Store audit guide: If the app has little practical value, nothing new, or less like an app, it's not fit to appear in the App Store. Specifically, it violates the 4th of the App Store audit Guide. Part 2.1: Apps should use APIs and frameworks for intended use and describe integration details in the app description.
Future Mind was also told that the reason for the Adblock update was rejected because "your application uses a VPN configuration or root certificate to intercept ads or other content from third-party applications, which is not allowed in the App store." ”
In addition, Koperski was told that the Safari content interceptor introduced in iOS 9 would be the only advertising interception software supported by Apple. Koperski said the change marked a major shift in Apple's advertising interception policy.