China’s mobile phone app captures popularity in emerging markets

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所属分类:China Tech

The smartphone apps developed by Chinese companies are being widely used in emerging market countries, according to the Japanese economic news July 18. The Map app has 500 million users in countries outside of China such as India. The Cheetah Mobile has moved into South-East Asia and South America by using apps that can operate smoothly on low-cost smartphones.


Chinese companies are boosting the app's capabilities at home to the likes of self-portraits and Low-cost smartphones, and are now capturing the needs of users in other emerging-market countries with similar cultural and environmental similarities.


The map's revised app is believed to have 1.2 billion users worldwide, 500 million of them outside China. The company's app "Beautyplus" (Beauty Camera edition) can make the complexion white and translucent, and can freely adjust the face and body of fat and thin, very popular.


Especially in India, the 2016 Beautyplus was selected as the most popular app in Google Play, a U.S. app store. Shreya Goyal, a 21-year-old Indian university student, said, "Since my friend told me about the app last year, I use it to fix photos every day."


Chinese young people are very popular with mobile phone self-portraits. Also, many people in India like to be photographed. The street is often able to see young people who take pictures of themselves, smart-phone ads will also emphasize the performance of the front-facing camera. A survey by Carnegie Mellon University in the United States shows that the number of deaths caused by falling out of the way while not concentrating on the road is particularly high in India.


There are also a lot of people who want to map pictures to social networking sites (SNS). Beautyplus can identify 171 positions in the eye and nose, and can be modified more subtly than other similar apps that can only identify about 100 locations.


The app, developed in India, can be easily used by smartphones with smaller storage capacity. Jane Labiche, who is responsible for the Indian business in the United States, says "it can also deal with the various types of skin of Indian nationals".


In emerging-market countries, low-priced smartphones are becoming ubiquitous in storage capacity and processing speed. The app "cleanup guru" of the Cheetah Mobile Company, China's Kingsoft software, can remove the extra files from such smartphones, enabling them to operate smoothly. Up to now, the master's downloads have reached 700 million times. With the popularity of Low-cost smartphones, the accumulated experience in China will be widely used in other emerging markets.
The 2016 clean-up masters were downloaded nearly 20 million times in India, Brazil and the United States, according to the app Annie, a U.S. research firm. The Cheetah movement has collaborated with more than 100 smartphone companies, and there are plenty of pre-installed masters on cellphones.

China's mobile phone app captures popularity in emerging markets

Wu Dewi, chairman of Taiwan's legal person responsible for cleaning up the master's overseas marketing, is confident that more than 90% of its users are Chinese and that 80% of the cleaning gurus are from overseas, as an example.


In addition, there are cases of success in the niche market (niche market). The Jiubang digital launch of the "Go desktop" is welcome. This app can customize the smartphone wallpaper for 365 days a day for users to change wallpaper. Since the launch in 2010, the download volume is close to 500 million times. The Go desktop supports 48 languages and is used in more than 200 countries and regions. It is said to be popular in places like India, the United States and the Philippines.


According to Dutch research company Newzoo Statistics, China's smartphone users reached 660 million people, accounting for 30% of the world. China's application companies have honed their grip on demand in huge domestic markets, and Chinese companies seem to have a radically different competitive edge from the Silicon Valley companies that pursue innovative technologies.
Chinese apps take the free model and earn revenue from the ads shown on the screen. In addition, there are some examples, such as the United States in the early stage of large-amount development costs, resulting in cumulative losses, how to ensure that the stability of the proceeds become a topic.


In Japan, information leaks have caused problems. 2013, Baidu's Japanese Input method "Simeji" without authorization to send text messages to the Baidu server exposure. At that time, the Japanese Cabinet Office Information Security Center requested all the Japanese government departments to avoid the use of simeji production of confidential documents.


Chinese companies may need to address security concerns if they are to expand users in developed countries.